About the Role
Job Title: Marketing & Branding Specialist
Location: Orlando, FL
Employment Type: Full-Time
Job Summary:
The Marketing & Branding Specialist will be responsible for developing and executing strategies to enhance brand visibility, drive engagement, and support organizational growth. This role requires creativity, analytical skills, and expertise in digital marketing and branding.
Key Responsibilities:
- Develop and implement branding strategies to strengthen the organization’s identity and market presence.
- Create and manage marketing campaigns across digital and traditional platforms.
- Conduct market research to identify trends, target audiences, and opportunities for growth.
- Collaborate with internal teams to ensure consistency in brand messaging and visual identity.
- Design and produce promotional materials, including brochures, social media content, and advertisements.
- Monitor and analyze campaign performance metrics to optimize strategies.
- Manage the organization’s online presence, including website updates and social media platforms.
- Stay updated on industry trends and best practices to maintain a competitive edge.
Why Join Us?
At Elevating Horizons by Optimized HR, we believe in fostering a culture of innovation, collaboration, and growth. When you join us as a Marketing & Branding Specialist, you’ll benefit from:
- Impactful Work: Be a part of projects that make a tangible difference in organizations and communities.
- Professional Development: Access opportunities for training, certifications, and skill-building to advance your career.
- Collaborative Environment: Work alongside passionate and talented professionals who share a commitment to excellence.
- Competitive Compensation: Enjoy a competitive salary and benefits package tailored to reward your contributions.
- Growth Opportunities: Take on challenging yet fulfilling projects that encourage creativity and leadership.
- Inclusive Culture: Join a team that values diversity, equity, and inclusion in all aspects of its operations
Requirements
Education & Experience
Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field
3-5+ years of experience in marketing, branding, or related roles.
Proven track record in developing and executing branding strategies and marketing campaigns.
Skills & Competencies
Expertise in brand strategy development, including market research and competitor analysis.
Proficiency in digital marketing tools (e.g., SEO, social media platforms, email marketing software).
Strong creative and analytical skills to design campaigns and measure their effectiveness.
Excellent communication and interpersonal skills for collaboration and client engagement.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Certifications (Preferred)
Certifications in digital marketing or branding, such as Google Ads, HubSpot, or Hootsuite.
Specialized training in graphic design or content creation tools (e.g., Adobe Creative Suite).
About the Company
About Us - Elevating Horizons by Optimized HR
Elevating Horizons by Optimized HR is a nonprofit organization committed to empowering communities through workforce development, equity, and opportunity creation. Founded by Erica Ann Horandt, we aim to transform lives by providing innovative programs, tailored support, and resources to individuals, nonprofits, and small businesses.
Our mission is to bridge the gap between talent and opportunity by fostering inclusive environments where everyone can thrive. Through our programs, we tackle challenges such as workforce inequities, lack of access to career development resources, and barriers to sustainable employment.
At Elevating Horizons, we focus on:
- Workforce Empowerment: Offering career training, mentorship programs, and leadership development to individuals and teams.
- Community Upliftment: Supporting nonprofits and small businesses with HR expertise to enhance their operations and impact.
- Equity Advocacy: Promoting diversity, equity, inclusion, and belonging (DEI&B) as core values in all our initiatives.
Our Vision: A world where every individual and organization can achieve their full potential through equitable opportunities and sustainable growth.
Core Values:
- Empowerment: We believe in providing people with the tools they need to succeed.
- Collaboration: Building strong partnerships to create a greater collective impact.
- Innovation: Leveraging creative solutions to address evolving workforce challenges.
- Equity: Ensuring every voice is heard and every individual has a chance to thrive.
Together, we aim to elevate horizons, inspire growth, and drive lasting change..